Vodafone planning on launching its own Facebook phone

There are some people who just can't have enough of social networking services. And to address to this ever growing clientele, we are seeing a rise in phones with social networking apps built-in. Considering the potential of this market, it seems Vodafone wants to be a part of it too and are now planning to launch their own Facebook phone.
The device pictured on the left bears strong resemblance to the HTC ChaCha, which too is a portrait QWERTY handset with a Facebook button. Except in case of Vodafone's handset, it's not running on Android or any kind of smartphone operating system as far as we know. It's a simple feature phone probably aimed at the lower end of the market.
There is no other information available about this handset, including its name, manufacturer, features, price or availability but we will keep an eye out for them. One thing's for sure though, if priced well, this device does have the potential to become incredibly successful among the Facebook addicts, particularly youngsters who would greatly appreciate a device like this at a low price.